The Evolution of dasFlow

dasFlow was created in 2017 to fill a need that many people worry about when they’re at the beach or on adventures, where do you keep your stuff? The owner of dasFlow, Nicolas Krauss, decided to create a shirt with hidden pockets to fulfill this need.

dasFlow began with one shirt, one idea, and blossomed into a flourishing business that has athleisure and athletic wear, as well as an option to make your own custom apparel. 

However, this growth did not happen overnight. dasFlow began selling its apparel on Etsy and Amazon. Then, Nick was invited to Surf Expo in Orlando where he met JEM, a lifeguard company. dasFlow collaborated with JEM which introduced dasFlow offering custom apparel. Since then, custom apparel has become a huge part of dasFlow and the main focus. Since then, dasFlow has worked with countless other companies to help them create their own branded athletic apparel that is comfortable, stylish, sustainable.

An important value of dasFlow is sustainability. Many of the apparel at dasFlow is made with eco-friendly fabrics which are made out of plastic water bottles and are CO2 neutral. dasFlow also has made a pledge that with every purchase made, 5% of its net proceeds goes directly to One Tree Planted which goes towards planting trees. With this partnership, dasFlow has helped plant over 1,000 trees in Florida. 

The next stop for dasFlow is to move productions to the USA. Currently, dasFlow does most of its production in Medellín, Colombia. In an effort to be made in the USA and have faster production times, dasFlow is slowly making the transition. 

The past five years of dasFlow have been whirlwind. From beginning with one idea, to a line of athletic apparel, to adding a whole new branch of custom apparel, we are excited to see what is in store next for dasFlow.